Improve your visibility in the areas your customers are searching.
Local SEO focuses on helping your business appear when people search for your services in specific locations, whether that’s a city, region, suburb or neighbourhood. If you want to attract customers in a defined area, your website and business profiles need to clearly signal where you operate and what you offer.
Our local SEO services help you build relevance and trust in your target areas, so your business can show up when local customers are actively looking for your product or service.
Why local SEO matters
When people search for solutions near them, their intent is usually strong. They are not browsing, they are shortlisting, comparing, and deciding.
Local SEO helps your business:
- Appear for searches like “[service] + [city]”
- Improve your presence in Google Maps and local packs
- Strengthen your Google Business Profile
- Compete effectively within your region, not just broadly
- Build trust and credibility with customers close to you
This can directly drive:
- More calls
- More enquiries
- More walk-ins
- More qualified leads
What’s included in local SEO services
1. Location-based keyword strategy
We identify the right local search terms for your region, including:
- service + city
- service + neighbourhood/suburb
This ensures we target searches that convert, not broad traffic with low intent.
2. Local landing page setup & optimisation
If you serve multiple areas, your location pages must be unique, not simply duplicated with a city name swapped in. We ensure each page:
- Has clear messaging relevant to the area
- Follows a strong on-page structure
- Uses accurate local intent keywords
- Supports user decision-making, not just rankings
3. Google My Business optimisation services
Your Google Business Profile is often the first impression a local customer sees.
We refine:
- Category & description setup
- Business information consistency
- Products, services and attributes
(Bing Places optimisation included where relevant.)
4. Local authority & off-site SEO
We build local trust through:
- Relevant online directory listings (citations)
- Industry-specific listing placements
- Local partnership or content contribution opportunities
- Ethical backlink acquisition
5. Technical setup for local visibility
We ensure your website structure supports local ranking, including:
- Clean, readable URLs
- Canonicalisation where needed
- Indexation control
- Structured internal linking between location pages
- Mobile performance & Core Web Vitals
This prevents search engines from misunderstanding or overlooking key pages.
Who this service is for
Local SEO optimisation is suitable for:
- Service providers working in specific regions
- Businesses with multiple branches or service areas
- Professional services (agencies, clinics, consultants, moving companies)
- Trades and home services
- Hospitality or tourism-based businesses
If your customers are location-based, this service supports visibility where it matters most.
What you’ll receive
- Location keyword mappings
- Local landing page recommendations or setups
- Google Business Profile optimisation
- Local citation and listing strategy
- Ethical link-building recommendations
- Monthly performance tracking and updates
Local search SEO as part of your strategy
Local SEO is even more effective when combined with:
Learn more here: SEO Services.
Ready to strengthen your presence in your local market?
Tell us your service areas, and we’ll put together a tailored local SEO plan.