Keyword research that drives measurable growth
Understanding what your customers are actually searching for is the foundation of effective SEO. Instead of guessing which keywords to target, We use data-driven keyword research to uncover the high-intent search terms that lead to clicks, enquiries and conversions, not just traffic for traffic’s sake.
Whether you’re a small business, a growing national brand or an international company expanding into new markets, we’ll help you identify the keywords that support measurable growth and stronger conversions.
Why strategic keyword research matters
The right keywords connect your business to the people already looking for what you offer.
However, not all searches are equal. Many keywords generate visits, but only a small percentage lead to customers.
High-intent keywords are searches made by users who are actively exploring products or services. These are the keywords that lead to enquiries and sales, and they form the backbone of a sustainable SEO strategy.
By focusing on these keywords, your website:
- Attracts the right audience
- Reduces wasted traffic
- Improves conversion rates
- Becomes easier for search engines to understand and rank
No guesswork, only decisions backed by real search behaviour.
What’s covered in keyword research services
1. Full keyword discovery
We use industry-leading tools and search behaviour analysis to find:
- High-intent keywords your customers are already searching for
- Related variants and long-tail phrases
- Low-competition keywords where you can gain visibility faster
No assumptions. Just real search data.
2. Keyword mapping to key pages
Each keyword is strategically assigned to the page where it will perform best, ensuring:
- No overlap or duplicate targeting
- Search engines clearly understand what each page is about
- Stronger, more stable rankings over time
This is especially important for core service and product pages, and content strategy.
3. Competitor keyword & gap analysis
We identify:
- Where competitors currently rank
- Which keywords they’re missing
- Opportunities your site can realistically win
- Markets where you can outperform sooner
This turns your SEO strategy into an advantage, not a reaction.
4. Keyword intent verification
Not every keyword is valuable. We evaluate whether a keyword reflects:
- Informational intent (researching)
- Commercial intent (comparing solutions)
- Transactional intent (ready to enquire or buy)
This ensures we prioritise terms that lead to real conversions.
Keyword research for any scale
| Business Type | Keywords Targeted | Focus |
|---|---|---|
| Local & service-based businesses | City, suburb or region searches | Generate local enquiries |
| National brands | Country-level search terms | Increase market visibility |
| International websites | Multi-country or multilingual keywords | Expand into new markets |
Who we work with
- Small service businesses
- Local businesses growing their presence
- Medium-sized companies in competitive industries
- Agencies needing specialist support
- Enterprise and global organisations
What you’ll receive
By working with a keyword research specialist, you’ll receive a clear, structured report including:
- Target keyword list with search volume & difficulty
- Prioritised keyword lists and variations
- Keyword mapping to core pages
- Competitor insights & ranking opportunities
- Recommendations for new content opportunities
Keyword research can be completed on its own, or integrated into a wider SEO strategy for ongoing optimisation.
Explore the full offering here: SEO Services.
Ready to build a keyword strategy that drives results?
Tell us a little about your website and goals, and we’ll put together a tailored plan including scope, pricing and timeline.