Expand your visibility across multiple countries and regions.
If your business operates across borders (or plans to) your website needs to clearly signal which countries you serve and how content should be understood in each market. International SEO ensures search engines deliver the right version of your site to the right audience, in the right language and context.
We provide international SEO services that help multi-country and multilingual websites rank correctly, avoid duplicate content issues, and connect meaningfully with local audiences.
Why international SEO matters
Search behaviour, language nuances and terminology vary across regions, even for the same product or service.
Without a clear international structure, search engines may:
- Display the wrong country site to users
- Struggle to understand language targeting
- Dilute rankings by splitting authority across duplicates
- Or, hide key pages entirely from search results
Global SEO prevents this by aligning your site architecture, content strategy, and technical signals so Google can correctly index and rank your pages in each market.
The result: Stronger visibility, fewer indexing issues, and clearer paths for users to convert.
What’s included in International SEO services
1. Keyword research & market analysis
We identify the terms your customers use in each region, not just translations.
Search language differs by country, so we:
- Research keywords per region / language
- Compare search volume and competition across markets
- Map the best keyword to the best page
- Identify opportunities for new country-specific content
2. Global site structure planning
We determine the best way to configure your international presence, such as:
- ccTLDs (example.fr, example.co.uk)
- Subfolders (example.com/fr/, example.com/uk/)
- Subdomains (fr.example.com)
Each approach has ranking implications, therefore we choose the structure that aligns with your technical setup and long-term goals.
3. Hreflang & geotargeting configuration
Proper hreflang implementation is essential to prevent duplicate content across regions.
We ensure:
- Hreflang & canonical tags are accurate
- Country/ language targeting is set in Google Search Console
- Sitemaps reflect structure correctly
This signals to Google which content is intended for which audience.
4. Localised content adaptation
Local relevance isn’t just about translation, it’s about context.
We guide you to adapt:
- Tone of voice
- Examples and messaging
- Terminology for each region
This improves engagement, trust and conversion rates across regions.
5. Technical foundation & indexing health
To support international visibility, we ensure:
- Clean, logical URL structures
- Correct canonicalisation across regional versions
- Optimised internal linking patterns
- Performance and Core Web Vitals across regions
- Robots and sitemaps configured for proper crawling
This prevents search engines from misreading, or missing, your most important pages.
Who we work with
We provide international SEO consulting suitable for:
- Businesses expanding into new regions
- Companies with multilingual audiences
- Brands managing multiple domains or subfolder structures
- Agencies requiring an international SEO specialist for client support
If your growth involves new markets, this ensures your visibility scales with you.
What you’ll receive
- Keyword strategy & content recommendations
- Clear site structure & targeting plan
- Localised content & messaging recommendations
- Search Console & indexation setup for multiple regions
- Ongoing optimisation roadmap or full implementation support
International SEO as part of your strategy
International and multi-country SEO is most effective when supported by:
Explore the full offering: SEO Services.
Ready to expand your reach across markets?
Tell us which regions you serve, and we’ll put together a tailored international SEO plan.