92% Growth in Organic Leads for a Private Jet Airline
A look at the strategies that increased visibility, traffic, and high-value leads for a European luxury jet operator competing in an exclusive aviation market.
+238%
Position 1 Keyword Rankings
+46%
Organic Traffic Growth (YoY)
+92%
Organic Conversions (YoY)
About the project
This project focused on a European private aviation company operating a diverse fleet of heavy jets and VIP airliners, serving ultra-high-net-worth individuals, private travellers, and corporate executives.
The Challenge
Although the website was performing reasonably well, it lacked the depth and structure needed to dominate a highly competitive market. Specific issues included:
- Core service and fleet pages under-optimised for target keywords.
- Limited visibility for premium flight-route searches.
- Internal linking and FAQs underutilised to support topical authority.
The goal was to improve keyword rankings, expand visibility with strategic new pages, and increase conversions across the site.
The Approach
1. Onsite Optimisation of Core Pages
- Optimised the homepage and private jet fleet pages for priority search terms.
- Refined meta tags, headings, and structured data to improve relevance and CTR.
- Enhanced copy and visuals to better reflect the luxury positioning.
2. Flight Route Page Strategy
A key highlight of the campaign was the creation of new flight-route pages targeting in-demand private jet destinations.
- Pages were tailored around routes frequently searched by high-net-worth individuals (e.g., ski destinations, summer travel, global event hubs).
- Pages included rich content, curate fleet options, FAQs, and internal links to maximise topical coverage.
- Evergreen elements were incorporated to ensure long-term ranking potential.
3. Content Strategy & Creation
- Produced content themed around high-end international events (film festivals, fashion week, major sporting events) where private jet demand peaks.
- Improved existing articles with structured headings, optimised images, and internal links.
- Built an evergreen content base to deliver sustainable traffic growth year-round.
4. Internal Linking & Site Structure
- Implemented a more intuitive menu structure, prioritising high-value fleet and route pages.
- Strengthened internal linking to direct authority toward priority commercial pages.
- Added FAQs and schema markup across pages to improve visibility in SERPs and address common customer queries.
The Results
- 46% increase in organic traffic (year-on-year).
- 92% increase in conversions and enquiries sitewide, with notable growth across newly created flight-route pages.
- 238% increase in Position 1 keyword rankings, particularly for private jet and VIP airliner searches.
- 146% increase in Page 1 keyword rankings, particularly for route-specific searches.
43% increase in average position of target keywords (over 6 months)
46% increase in organic traffic (new users) YoY
92% increase in organic conversions YoY
Key Takeaway
By refining core pages, introducing a strategic flight-route hub, and optimising internal linking and site architecture, the brand significantly increased both its visibility and its ability to convert high-value traffic. This project demonstrates how tailored SEO can elevate a luxury aviation brand above competitors in an exclusive and competitive market.